The pandemic made us spend more time on digital platforms. What are the trends that you should take into account for your business?
Audio: Voice marketing strategies and advertising guidelines in podcasts. The success of the Clubhouse social media is a good example.
Disruptive content: We must differentiate ourselves with quality content based on the needs of our target. How can we be more useful in a pandemic?
E-commerce: The priority will be to increase digital trust and seek facilities to specify purchase actions. There the importance of integrating the online store on Instagram and Facebook, and making a purchase easily and safely.
Microinfluencers: Influencers with niche social media communities like TikTok and Twitch will pick up steam in 2021.
✅Video online: The rise of live streaming and short videos (TikTok and Reels) will be a great way to connect with potential customers.