Instagram has made official, the merging of its long-form IGTV offering into a more general ‘Instagram Video’ format, meaning the end of separate IGTV branding and easier Instagram experience.


“We’re combining IGTV and feed videos into one format - Instagram Video. We’re also introducing a new Video tab on your profile, where this combined video format will live, to make it easier for people to discover new video content”, posted on his blog.