Threads: What you need to know
Threads is Mark Zuckerberg's latest venture. The Facebook founder aims to include an option in his wide range of platforms for staying...
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The role of the Social Media Manager
Everyone believes that a Social Media Manager is a Community Manager, and although they often perform similar functions, their role is...
Artificial Intelligence: opportunity or threat?
For some time now, we have witnessed how artificial intelligence has become a part of our daily lives and how it facilitates, improves,...
Benefits of Artificial Intelligence in Marketing
Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. In general terms,...
The 2022 Super Bowl and the strategies of its advertisers
The Superbowl is a space to make an impact. Companies invest millions of dollars in standing out with their strategies and commercials....
5 steps to create your content plan
A content plan is a document that serves as a guide to define your brand's content strategy. In this file, you will specify objectives,...
Meta: the materialization of a digital world
Beyond a conglomerate of social networks and online assets, the digital world takes a futuristic long-term shape with the announcement of...
Instagram includes Stories translation
Instagram activated the function of translating texts in its Stories. A feature expected by content creators, who now will be able to impact
Bye bye IGTV
Instagram chief Adam Mosseri Instagram has made it official, with the merging of its long-form IGTV offering into a more general ‘Instagram
Digital Marketing trends
The pandemic made us spend more time on digital platforms. What are the trends that you should take into account for your business? ...
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