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Shorts, 60 seconds to stand out + YouTube strategy

YouTube ranks as the second most utilized search engine, offering an alternative platform to traditional television media. With millions of subscribers continuously engaging with content, it functions as a social network with an unlimited audience reach.

If you're considering starting a YouTube channel, leveraging YouTube Shorts could be a brilliant strategy. These are brief videos recommended by the platform in response to the format's popularity on Instagram and TikTok.

What exactly are YouTube Shorts?

YouTube Shorts are characterized by short, vertical videos with a maximum duration of 1 minute. They are designed to entertain viewers and foster engagement with the brand within the platform.

What's their objective?

They offer content displayed in a more organic manner, serving as "teasers" that entice viewers to explore further.

How can you optimize their performance?

Consider the following aspects to enhance the effectiveness of your Shorts:

  • Video format and quality: Attention to these details can significantly expand the reach of your Short.

  • User interaction: Encouraging comments, likes, and shares can boost the popularity of your content.

  • Location: The algorithm may recommend your content to users in similar geographic locations.

  • Channel maintenance: Ensure that your content and aesthetics align consistently.

  • Audience retention: Keep your viewers engaged and entertained.

Why should you incorporate this type of content into your strategy?

Here are three compelling reasons to integrate Shorts into your content strategy:

Enhanced visibility: Shorts have a dedicated section within the YouTube app, increasing the likelihood of your videos being discovered by a broader audience, even if your channel is relatively new.

Immediate connection: Shorts facilitate quick engagement and connection with your audience.

Unlimited creativity: Despite their brevity, Shorts offer ample opportunities for creativity.

Create content that is entertaining, informative, or inspiring to captivate your audience.

And now, the moment you've been waiting for – I'll share the strategy I've been testing with select clients, resulting in increased subscribers:

For one month, publish a Short every day that aligns with the content themes of your channel. Maintaining daily frequency during this period is crucial.

This approach will contribute to increased views, followers, and heightened visibility of your regular content across the platform.

Experiment, stay true to your authenticity, maintain a consistent publishing schedule, engage with your audience, and leverage YouTube Shorts. It's an opportunity to expand your social media presence and connect with a wider audience.


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