Shorts, 60 seconds to stand out + YouTube strategy
YouTube ranks as the second most utilized search engine, offering an alternative platform to traditional television media. With millions...
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Succeed on Instagram: Discover the insights from Metricool 2023 report
Instagram is a cross-platform social network that can help you build a community and sell your products or services. The Metricool 2023...
Instagram 2023: What you need to know
Instagram never stops innovating. The social media with over a billion users is a favorite among many creators due to its multi-platform...
Threads: What you need to know
Threads is Mark Zuckerberg's latest venture. The Facebook founder aims to include an option in his wide range of platforms for staying...
The role of the Social Media Manager
Everyone believes that a Social Media Manager is a Community Manager, and although they often perform similar functions, their role is...
Artificial Intelligence: opportunity or threat?
For some time now, we have witnessed how artificial intelligence has become a part of our daily lives and how it facilitates, improves,...
Benefits of Artificial Intelligence in Marketing
Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. In general terms,...
Benefits of Instagram filters
In a world moving towards the Metaverse and Augmented Reality, launching an Instagram filter for your account or brand can be a good...
3 trends in Reels that will help your brand
Instagram Reels is the tool to innovate and double your reach on multiplatform. How can we start? Experiment and try some trends to lose...
The 2022 Super Bowl and the strategies of its advertisers
The Superbowl is a space to make an impact. Companies invest millions of dollars in standing out with their strategies and commercials....
Instagram: Focus on original content
Instagram chief Adam Mosseri has announced that Instagram is making update to the way that it ranks content. The goal is to put more...
5 steps to create your content plan
A content plan is a document that serves as a guide to define your brand's content strategy. In this file, you will specify objectives,...
Instagram is betting on monetization
Instagram is finally betting on monetization. The app started an initial test of its new Subscriptions option for Instagram creators,...
Meta: the materialization of a digital world
Beyond a conglomerate of social networks and online assets, the digital world takes a futuristic long-term shape with the announcement of...
How does Instagram's algorithm work?
Now it is considered a multiplatform option to grow your business or brand.
Instagram's director, Adam Mosseri, explained on his blog that t
Instagram includes Stories translation
Instagram activated the function of translating texts in its Stories. A feature expected by content creators, who now will be able to impact
Bye bye IGTV
Instagram chief Adam Mosseri Instagram has made it official, with the merging of its long-form IGTV offering into a more general ‘Instagram
3 marketing lessons from the Tokyo 2020 Olympic Games
The Tokyo 2020 Olympics ended on August 8 with grateful messages on all the screens in the Olympic Stadium. For me, it was an enriching...
The BBC launched Tokyo Olympic Games trailer
The BBC has launched a trailer ahead of its coverage of the rescheduled Olympic Games Tokyo 2020. Created by BBC Creative, the clip shows...
Stronger Together, global campaign of Tokyo Olympic Games
The storytelling is always a good option to connect with your audience. The IOC launched a global campaign Stronger together with an...
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