The storytelling is always a good option to connect with your audience. The IOC launched a global campaign Stronger together with an emotional message:
"When the world stood still, the future uncertain, we get moving. Competing against ghosts of ourselves, of history. But we know progress isn't forged in the shadows. The gains made in darkness advance no one unless they're carried into the light. The world only moves forward when we move together," the narrator says.
"This isn't about breaking records but building a place for everyone regardless of who they are, where they're from or how they shine. It's about going to the edge of possibility and seeing what's on the other side together because no matter how hard we push ourselves we can never go further than when we push each other"
The Tokyo Olympics, postponed due to the coronavirus pandemic.“At the end of this dark tunnel we are all going through together, not knowing how long it is, the Olympic Flame will be a light at the end of this tunnel,” IOC President Thomas Bach wrote.