Instagram is betting on monetization

Instagram is finally betting on monetization. The app started an initial test of its new Subscriptions option for Instagram creators, which will provide another monetization way. The brand ideally providing more incentive for creators to keep posting content to Instagram.

“With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already", said Adam Mosseri.